We online marketers and bloggers are forever looking for
ways to drive traffic to our sites. And for good reason as traffic is the
lifeblood on every online business – or personal blog for that matter. Who
wants to write stories when no one is reading them?
After the past decade or so, we have seen countless methods
for driving traffic online. We have seen both paid ways to get traffic and we
have seen free ways to get web visitors. Many will argue about which of these
traffic driving methods work best.
Some marketers swear by running paid ads and they have bank
accounts that pretty much back up those claims. But then we see very profitable
marketers who use free and organic traffic exclusively.
In the end, there is only one thing that matters in regards
to the traffic that comes to your blog or website. The magic sauce is how well
those visitors match up with the content you are putting in front of them. You
can pay all the money in the world to get someone to your webpage, but if they
are not interested in what is on that page, then it will fail.
This is why we can state that it doesn’t matter if you pay
for traffic or not, it only matters whether that traffic is targeted for your
content. While this may sound simple, you would be surprised how many marketers
out there are paying good money for web visitors on a daily basis that has no
interest at all in their content.
3 Sound Actions to Drive More Visitors to your Blog
As we mentioned earlier, there are countless ways to get more traffic, but let us examine a few basic concepts in getting those new
visitors.
Social Media
Unless you have been hiding under a rock, you have witnessed
how social media has blown the lid off the Internet world over the last decade.
There are literally thousands of marketers out there who are doing great from
the free traffic they get from social media.
These marketers have built and established social media
audiences that are large enough and active enough to sustain their businesses.
This is the power of social media today.
For these reasons, one of the best things you can do for
your business is to extend your brand into the major social media platforms.
You cannot neglect the value of these platforms. Not only that, all the data
shows that the upcoming generations are fully engaged in social media and
expect to conduct their future business online.
Targeting Phrases
If you are creating content on a regular basis, then you
need to begin thinking in terms of keywords and keyword phrases. Remember that
these phrases will dictate who eventually find your blog posts and webpages
online.
You will discover that common keywords and phrases within
your market or niche are most likely very competitive. There are billions of
online marketers out there these days and everyone is competing for the same
traffic.
The very best way to target big keywords in your market is to
turn them into a long tail keyword. Then you can immediately target the long
tail keyword to get a small amount of traffic in the beginning. As your webpage
builds up links and authority, then sometime in the future, you can start
targeting the big keyword which will give you lots of traffic.
Guest Posts
This is an excellent way to build your online authority and
to get more traffic and new visitors to your website. But there is a word of
warning here; you have to be careful where you submit a guest post. Before you
ever submit a guest post on someone’s blog or website, make sure that site is
in good standing with Google and has strong authority – otherwise, you could
damage the standing of your blog or website.
As a quick check, I recommend that you find out the Alexa
rank of any site that you are considering for a guest blog post. Next, make
sure that their pages are fully indexed on Google.
Finally, make sure that their readers would match up well
with the content of your blog. Remember, we want targeted traffic to our sites –
not just any traffic.
One Last Word
The above actions are very general in nature, but they work
very well. The key to these actions in regards to getting more traffic to your website
is to be persistent.
Make it a point to keep taking actions on a consistent
basis. This is the real secret to achieving more visitors to your blog. So many
online marketers out there will hit a few licks, circulate a few blog posts
throughout their social media channels and then never do it again. This will
not work my friends.
Make your plan and then stick to the plan!
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