Wednesday, 13 February 2019

Go Get Yourself Some More Traffic


We online marketers and bloggers are forever looking for ways to drive traffic to our sites. And for good reason as traffic is the lifeblood on every online business – or personal blog for that matter. Who wants to write stories when no one is reading them?

After the past decade or so, we have seen countless methods for driving traffic online. We have seen both paid ways to get traffic and we have seen free ways to get web visitors. Many will argue about which of these traffic driving methods work best.

Some marketers swear by running paid ads and they have bank accounts that pretty much back up those claims. But then we see very profitable marketers who use free and organic traffic exclusively.


In the end, there is only one thing that matters in regards to the traffic that comes to your blog or website. The magic sauce is how well those visitors match up with the content you are putting in front of them. You can pay all the money in the world to get someone to your webpage, but if they are not interested in what is on that page, then it will fail.

This is why we can state that it doesn’t matter if you pay for traffic or not, it only matters whether that traffic is targeted for your content. While this may sound simple, you would be surprised how many marketers out there are paying good money for web visitors on a daily basis that has no interest at all in their content.

3 Sound Actions to Drive More Visitors to your Blog

 

As we mentioned earlier, there are countless ways to get more traffic, but let us examine a few basic concepts in getting those new visitors.

Social Media

Unless you have been hiding under a rock, you have witnessed how social media has blown the lid off the Internet world over the last decade. There are literally thousands of marketers out there who are doing great from the free traffic they get from social media.

These marketers have built and established social media audiences that are large enough and active enough to sustain their businesses. This is the power of social media today.

For these reasons, one of the best things you can do for your business is to extend your brand into the major social media platforms. You cannot neglect the value of these platforms. Not only that, all the data shows that the upcoming generations are fully engaged in social media and expect to conduct their future business online.

Targeting Phrases

If you are creating content on a regular basis, then you need to begin thinking in terms of keywords and keyword phrases. Remember that these phrases will dictate who eventually find your blog posts and webpages online. 

You will discover that common keywords and phrases within your market or niche are most likely very competitive. There are billions of online marketers out there these days and everyone is competing for the same traffic. 

The very best way to target big keywords in your market is to turn them into a long tail keyword. Then you can immediately target the long tail keyword to get a small amount of traffic in the beginning. As your webpage builds up links and authority, then sometime in the future, you can start targeting the big keyword which will give you lots of traffic.

Guest Posts

This is an excellent way to build your online authority and to get more traffic and new visitors to your website. But there is a word of warning here; you have to be careful where you submit a guest post. Before you ever submit a guest post on someone’s blog or website, make sure that site is in good standing with Google and has strong authority – otherwise, you could damage the standing of your blog or website.

As a quick check, I recommend that you find out the Alexa rank of any site that you are considering for a guest blog post. Next, make sure that their pages are fully indexed on Google. 

Finally, make sure that their readers would match up well with the content of your blog. Remember, we want targeted traffic to our sites – not just any traffic.

One Last Word

 

The above actions are very general in nature, but they work very well. The key to these actions in regards to getting more traffic to your website is to be persistent. 

Make it a point to keep taking actions on a consistent basis. This is the real secret to achieving more visitors to your blog. So many online marketers out there will hit a few licks, circulate a few blog posts throughout their social media channels and then never do it again. This will not work my friends.

Make your plan and then stick to the plan!

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