3 Things that Best Blogging Courses Have

If you have been considering an investment into an online blogging course, there are some things that such courses must address. In this article, we will address three (3) things that the best blogging courses will always have in their syllabus.

Let us be honest, there are dozens of blog courses out there which fall very short. The reason for this usually lies in the background of those who create and publish the blogging course.

For instance, I often see people with strong graphic design backgrounds teaching others about creating a blog. They go about instructing readers how to make their blogs visually stunning and how to coordinate colors and graphics. This is very helpful, but a person can overdo the graphics to the point that it wrecks the blog’s ability to rank in the major search engines.

And then you have the person who has magnificent writing skills. Their blogging courses tend to focus more on the content and the verbiage. Their blog posts are generally not very eye catching, and unless the course author understands search engine optimization (SEO), they will not be getting more traffic unless they buy ads.

If you haven’t surmised by now, we need to find a good balance between these vital elements that are found in the best blogging courses. Learning how to balance these three (3) factors is well worth the effort. Because when you do this, your blog will easily stand out among its competitors and you will get more traffic that you will know what to do with.

Why You Should Be Blogging

Let us not forget the overall benefits of blogging and how valuable it is to your brand. Consider these facts:

• Creating a blog gives brands a 434% better chance of ranking in the major search engines.
• Brands that have blogs get 67% more leads on average than brands without them.
• Almost 40% of a brand’s total web traffic comes from their most popular blog posts.

These facts alone should totally illustrate why we should have blogs. And get this; there are hundreds more blogging facts like these that further prove the value of blogging. The only question should be why you didn’t start looking for online blogging courses sooner.

Let us now examine the three (3) things that the best blogging courses always have.

1) Why Did You Publish that Last Blog Post Anyway?

Blog posts must have an overall purpose. You would be shocked at how many bloggers are unable to answer the above question. Yet you should not even write the first word until you know the answer to that question. Otherwise, your readers will get bored – guaranteed.

The good news is that there are basically only four (4) purposes for creating a blog post. And those are posts that entertain, posts that persuade, posts that educate, and posts that report. Let’s examine each of these.

Posts that Persuade. Most of us probably dread seeing this kind of blog post. These are the posts that are trying to sell us something. They could be selling us a product, they could be selling us a service, or they could be selling us an idea.

If this is the purpose of your blog post and you are not fully aware of this, then I guarantee that it will fail miserably. In order to persuade with your words, there are a series components that must be employed in the proper sequence. The most effective persuasive blog post is when you demonstrate that you understand the plight of the reader and they can feel the sincerity in your words.

Posts that Entertain. These are the kinds of post that most people are looking for at the end of their workday. Most of us go online to be entertained. We want to unwind and enjoy ourselves.

People who are witty and have a good sense of humor are best at writing entertaining posts. A word of warning here – be very careful with sarcasm. Sarcasm is often taken the wrong way by readers without building rapport with them first. However, never forget that the harder you can make them laugh – the more they will share it with their friends.

Posts that Educate. If you are striving to be an authority in your niche or market, then this is the type of blog post you should be using most often. These are posts that all of us read whenever we want to learn something or when we have a problem that needs solving.

Everybody has gone to the web to solve a problem because we know that most likely, someone else has gone through the same thing. Remember how you felt when you found a real solution that worked on the Internet?

Now ask yourself what happens when go to solve another problem online and you find the solution on the same blog as you did before? That blog goes way up in value in your mind. What if you created blog posts that solved all kinds of problems like that in your market?

Posts that Informs and Reports. Earlier I said that entertaining posts were the posts that were probably read most often. The type of post that is read the second more often is this kind of post. This is because this type includes current news and news events.

Reporting the latest news and events will always be popular, but it has one huge drawback. News posts are the least evergreen content you can publish on your blog. After we know who won the 2016 GOP Primary, we are not interested in reading about it in the year 2022. However, the other types of blog posts will probably still be relevant for many years. News information quickly dies – and so do many news blogs.

Hybrid Posts. We would be foolish not to mention that most blog posts will have bits and pieces of each of these types of blog posts. But in the end, the post will be predominantly one type.

Every course about blogging should point out the different blog post types and how to use them.

2) Why Did I Write About That When I Started With This?

Blog posts must be focused and must stay on topic. This is a very common problem with bloggers and the best blogging courses must be willing to address this issue. Not everyone is a polished writer. In fact, most people find it very difficult to put their thoughts into words – much less organizing those words in a way that would entice others to read them.

The answer to this problem lies in learning how to outline your blog post. A solid outline will keep your writing on topic and keep your words focused. Without a guide of some sort, your words end up rambling on with no purpose at all. Such words are usually too boring to read.

Personally, I plan every aspect of my life on Excel Spreadsheets, and this includes outlining my articles and blog posts. Outlining your content is not that hard once you understand the basic approach. And the basic approach that I am referring is very simple.

You should plan on writing five (5) total sections. The first section is an introduction to the overall purpose or thesis of your article. It should also include a little teaser as to why the reader should want to read the rest of the article.

Sections 3, 4, and 5 are the primary reasons or topics that support your thesis and introductory section. And finally, in the last section, you give a brief review of what you just told your reader. And you also re-emphasize the reasons for remembering and sharing your article with others.

Here’s a Diagram of the basic outline for an article:

 

3) Why Did I Write About That?

Topic selection is perhaps the biggest mistake that bloggers make in creating content to attract readers. This raises the question as to how we are deciding the topics to write about. Are we waiting for a great new idea for a topic? This approach will yield a very low success rate in the long run. Which means you will be wasting your time writing blog posts this way.

An online blogging course should probably spend more time on deciding what topics to write about than any other aspect of blogging. Bloggers must realize that topic selection will determine success more than any other aspect of blog marketing.

I have some good news for you about picking topics. You can greatly increase your success rate by using two (2) methods:

Social Media. Log into one of the primary social media sites and begin searching for content using basic keywords in your niche. Now start identifying the social media posts that are getting the most likes, shares, comments, and engagements. Begin building a list of potential blog topics with these popular social media posts. If you do this for a week or two, you will be shocked at how big your list has become.

Competitor Top Posts. This is a little harder to find unless you have an account with sites like Ahrefs and Moz. But what I like to do is sign up for a shared account of Ahrefs for a month or so and then perform a ton of research while I have the shared account.

All you have to do is enter the URL of your main competitor and select “Top Pages” from the left sidebar. This will tell you exactly what topics that their readers have liked. Ahrefs will also let you find their competitors as well, which will lead you to even more topics.

Conclusion

If you are seeking a quality online blogging course to help improve your blogging, then hopefully this article will assist you in finding a blog course that will help you find success.

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