How to Sell Online Video Courses

If you are an online marketer or blogger, then you have probably wondered about how to sell online video courses. Perhaps you have become an authority in your market or niche and you realize that an online course would be a great way to further serve your audience.

Let’s step back a moment and think about the best ways to connect with your existing online readers. If you have ever researched methods for connecting with potential clients, then you have already heard the words of successful marketers. They always tell us that the very best way to connect with our audience is to “emotionally connect” with them.

Why am I emphasizing this point right now in an article about creating online courses? The answer is simple, online video courses are the perfect way to connect emotionally with your audience.

As we all know, online videos are much more powerful than the written word. It allows you to connect with viewers in so many ways.

Connecting Emotionally With Viewers

Let’s consider four (4) basic elements of an emotional connection between two or more people:

Address them in their world. The best way to connect with someone is to go to places where they like to hang out. Do not always wait on them to find you.

Speak their language. Demonstrate that you are well-versed in the niche that you and they share. Remember, you cannot settle for being a small talker if you want to be an authority in your market.

Show them that you know their plight. Point out some common problems that you have experienced within the niche. Tell them how you solved them and the steps you took.

Build rapport. Finally, you want to address issues that you KNOW they have experienced. Share specific details with them about how you dealt with these issues and most importantly, how it made you feel. When you build a strong rapport with them, they will usually take any steps you recommend. This includes joining your mailing list or placing an order.

As we review these four (4) emotional connection elements, we can see that there is no better way to apply them than by using them in videos. This is why creating online video courses can greatly enhance your online presence and marketing efforts.

Reaffirm Your Audience

There are so many marketers out there who neglect one of the most important aspects of marketing – especially online marketing. They do not take the time to really get to know their audience or who they really are.

The common thing is that marketers think they know who their readers are, but more times than not, they don’t. I have been doing this for many years and am just about always surprised at who reads my blog posts.

The good news is that you do not need to pay out tons of money to get this information. There are several ways that you can analyze your traffic for free. Let us examine a few of them:

Google Analytics – All you need to setup Google analytics is a Google account. And to make things even simpler, after you have setup your blog on your free Google analytics account, you can then install a free WordPress plugin like Analytify.

With Analytify, you can now get a quick view of some basic traffic stats from your blog, and you can view them right from the blog’s dashboard. But in order to get an in depth view of your traffic, you will need to go straight to your analytics account. Moz has created a wonderful Beginner’s Guide to using Google Analytics.

Social Media – If you have been online for a while, then you have probably established some social media accounts to extend your brand. This allows you to communicate directly with members of your niche and community.

If you have yet to setup your social media accounts, then you should do so right away. But you can also use social media to learn about your audience. You do this by spending time hanging out in the social communities of the major influencers within your market.

Start participating in the threads and conversations that are going on in those big online social communities. You must add some real value there if you want to be seen as an authority in your market. Don’t leave hollow comments like “good post” or “I agree”.

Market Forums – Niche forums are really the secret to finding out what’s important within your market. What is surprising is how few marketers are actually using these forums for this purpose.

The reason marketers do not use forums is that they take some effort. You really need to spend some time there several times a week to feel the pulse of the audience. If you spend some time doing this, then you will find yourself understanding your audience much more than the average online marketer.

Feel Their Plight

After identifying your audience and understanding ways to connect with them, there is one last powerful way to boost your marketing efforts. What I am talking about is finding out what their biggest problems are.

It is through their most prevalent discomforts that you will establish the deepest connection with your audience. To do this, you have to feel what they are feeling and tap into those emotions.

To take it a step further, you need to convey these things in your communications with them. Obviously, you will use some form of media to connect with your audience. Incidentally, this is why successful copywriters are among the wealthiest people in our society, because they are experts in the art of tapping into the emotions of readers.

Videos is the Most Successful Message Delivery System

Over the last decade or so, we have seen the popularity of online videos literally explode. This is because this medium is by far the best at appealing to the emotions of their audience. This is not my opinion – it is a known fact among marketers.

Check out these three (3) video marketing stats:

1. 87% of all online marketers are using video content.
2. One third of all internet activity is spent watching video.
3. On social media, video generates 12 times more shares than text and images combined.

As you can see, there is a huge upside to employing video in your online marketing efforts. Secondly, online video is here to stay and will only grow more and more.

The Easiest Way to Sell your Own Online Video Course

One of the most profitable things you can do online is create and sell your own video courses. There are two (2) big advantages in this video course business model:

1) You only have to create the video course one time.

2) You can earn from selling that online video course over and over again.

Now imagine if you had five or ten video courses that you were selling. Cha-ching!!

Here’s the easiest way to set all that up:

1) Open up an account at Teachable

2) Up load your online video courses to your Teachable Account.

3) Teachable will give you a unique link to your video course. You then market and share this link on blogs, social media, paid ads, etc.

4) Teachable will manage the payments for you and give video course access to your paying customers.

Click Here to Learn More about Teachable

When you learn how to sell online video courses and master the process, you can write your own ticket.

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